This Is An Ad For Men - Lipstick, Mascara, Nail Polish

Agency: McCann


The sad truth about gender equality in Germany: Men dominate the management and executive boards - with 91.4%. Time to prove that women belong in leadership too. Based on a data project, L'Oreal Paris collected and analyzed several studies and data sets with results that led to the first cosmetic advertising for men.
Simplified infographics with products prove that women belong in leadership roles. For good reasons: With women in 30% of management positions profitability increases by 15%.
They perform 24% better in management reviews.
And help to develop more innovations, for example with 20% more patents per year.
All this speaks a clear language...which is also understood by the decision-makers in listed companies: men.

This professional campaign titled 'This Is An Ad For Men - Lipstick, Mascara, Nail Polish' was published in Germany in March, 2019. It was created for the brand: L'Oreal, by ad agency: McCann. This Print medium campaign is related to the Beauty industry and contains 3 media assets. It was submitted almost 5 years ago.


Advertising Agency: McCann, Düsseldorf, Germany
CCO: Sebastian Hardieck
ECD: Serdar Kantekin
Senior Copywriter: Schakir Islamow
Senior Art Director: Berkant Yerli
Final Art Worker: Jonas Boamah
Retoucher: Martin Komora
Digital Retoucher: Max Hornäk
Head of Print Production: Oliver Hugo
Photographer: Thomas Steuer
Client Service Director: Sabine Bülow
Junior Account Manager: Katrin Weber
Head of Brand Strategy: Christian Bihn
Strategic Planner: Deborah Schaper
Team Lead Studio: Anja Schilling
Director of PR & Communications: Jerome Cholet


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