A new online series from L’Oreal, Run Le Hair Show devoted to the role and cultural impact of hairdressing around the world. The series marks a transition for the brand from traditional product communication to a media brand with content that highlights the L’Oréal Professionel Experience. Hosted by a hair designer, a color specialist and Fashion Journalist Peggy Frey, each episode features interviews, classes and tips.
This professional campaign titled 'Run Le Hair Show' was published in France in May, 2021. It was created for the brand: L'Oreal, by ad agency: Publicis. This Content medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: Publicis Luxe
Creation: Aurelie de Villeneuve, Aurélie Joly, Symonne Torpy, Alix Le Barazer, Clea Delogu, Sally Bengoura
Strategy: Christine Milan, Nicolas Pochitaloff, Matthew Kelcher
Commercial: Alexandra Dupy, Yasmine Kihoul, Marion Naudat
Head of Production: Geoffroy Guilbert
Talent Sourcing Director: Anne-Sophie Dhomps
Production & Direction: Lucie Meunier / L’ensemble
Campaign production: Noucha Shabazi / Prodigious