The campaign focuses on how "when we eat foods which are hot, cold or sweet, we experience sharp pain in our sensitive teeth" and the campaign then leads to the solution of this problem which is sensodyne toothpaste.
This student campaign titled 'Toothpaste print ad campaign ' was published in India in June, 2022. It was created for the brand: Sensodyne, by ad school: VIVA Institute of Applied Art. This Design and Digital media campaign contains 3 media assets. It was submitted 7 months ago.