In big cities, some street names look and sound almost identical — making them easy to confuse, especially when ordering a taxi over the phone. We took this observation as the starting point for a campaign launched across various cities and countries in Africa. Because with the Yango app, you won’t mix up street names — and your taxi will always find you at the right location.
Description
How to order a taxi without making a mistake?
This professional campaign titled 'Twin streets' was published in Angola, Bolivia, and Ghana in May, 2025. It was created for the brand: Yango, by ad agency: Magic Camp. This Digital and OOH Outdoor media campaign is related to the Transport industry and contains 6 media assets. It was submitted about 1 month ago by Yandex’s in-house creative studio: Magic Camp of Magic Camp.
Credits
Creative Director: Olga Veretinskaya
Art Director: Elizaveta Matveeva
Copywriter: Maria Makarcheva
Producer: Dmitry Polikanov
