Description
To launch Yango Motos in El Alto, we turned to one of the city’s most iconic figures: the cholita wrestlers, symbols of strength, resilience and the determination to push through anything.
The campaign began without Yango.
Three unbranded, phone-shot videos appeared online showing two cholita wrestlers seemingly about to fight in the street. Local creators joined the conversation, asking the same question as everyone else: what happened?
The rumor became a challenge. The wrestlers called each other out and set a date for the fight.
Then, just ten minutes before the showdown, one of them got stuck in traffic.
That’s when Yango Motos was finally revealed not to interrupt the story, but to resolve it.
Yango Motos. Beat the traffic.
This professional campaign titled 'Beat the traffic' was published in Bolivia in August, 2026. It was created for the brand: Yango, by ad agency: Masamaki. This Content, Digital, and Film media campaign is related to the Transport industry and contains 1 media asset. It was submitted about 10 hours ago by Creative Director: Mauricio Teran Pinell of Masamaki.
Credits
Advertising Agency: Masamaki, La Paz, Bolivia
Production Company: Masamaki, La Paz, Bolivia
Strategy & Creative Director: Mauricio Teran
Planner: Claudia Mallo
Director of Photography: Guillermo Medrano
