This is an awareness campaign about the devastating impact guns have within the civilian population and the culture of violence that has been perpetuated for decades. The campaign illustrates weapons that have been incompetently and ineffectually assembled.
This professional campaign titled 'War. It’s time we forgot how to make it.' was published in Angola in October, 2020. It was created for the brand: Angola2000, by ad agency: Isenta. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 2 years ago by Creative Director: Fernando Freitas of fernandofreitas.co.
Advertising Agency: ISENTA, Luanda, Angola
Creative Director/Art Director: Fernando Freitas
Copywriter: Marcelo Coli
Production Company: Guilherme Duarte CGI Studio
CGI Artists: Guilherme Duarte, Rodrigo Gomes
Post-production: George Rutherford
Account Manager: Antônio Páscoa