Description
Miai+, the brand partnership specialist, has united iconic beauty brand Charlotte Tilbury with Genshin Impact, the blockbuster open-world adventure role-playing game, in a landmark partnership that sees the release of two co-branded limited edition beauty boxes.
The collaboration, which is Genshin Impact’s first-ever partnership with Charlotte Tilbury and Genshin Impact’s first international collaboration with a luxury beauty brand, includes the launch of two co-branded beauty boxes and co-branded collectables inspired by the popular characters in Genshin Impact - Mona Megistus, the Astrologist.
Mona becomes Charlotte Tilbury’s first-ever virtual beauty muse, and the latest in a long line of stars to collaborate with the brand – others include Kate Moss, Jourdan Dunn, Salma Hayek and Amal Clooney.
The two beauty boxes – the Charlotte Tilbury X Genshin Impact Starfell Treasure Box and the Charlotte Tilbury X Genshin Impact Starry Miracle Box – contain Genshin Impact co-branded merchandise as well as a selection of Charlotte Tilbury skincare and make-up products, including the brand’s Magic Cream moisturiser, Magic Serum Crystal Elixir and Airbrush Flawless Setting Spray.
The two iconic brands Miai+ has brought together are ideally positioned to collaborate and reap the mutual benefits of doing so.
The partnership is part of Charlotte Tilbury’s ongoing celebration of the combined magical worlds of gaming and beauty. The brand has a dedicated gaming TikTok channel and launched its official Twitch channel in 2023. It also highlights Charlotte Tilbury’s brand purpose and passion for empowering everyone, everywhere – all people, places, and platforms.
The Charlotte Tilbury x Genshin Impact limited-edition beauty boxes will be available exclusively on charlottetilbury.com and the Charlotte’s Easy Beauty for You app in over 35 countries and regions from 30th April 2025. Customers will receive redeemable Genshin Impact in-game rewards for every box purchased.
This professional campaign titled 'Co-Branded Limited Edition Beauty Boxes' was published in United Kingdom in May, 2025. It was created for the brands: Charlotte Tilbury and Genshin, by ad agency: Miai+. This Film medium campaign is related to the Gaming and Retail Services industries and contains 1 media asset. It was submitted 7 months ago.
