Turning SAP Into Something Human

Marklinica created the logo and full visual identity for Mind Labs, building a brand system where SAP expertise feels clear, structured, and genuinely human. The goal was not to look technical for the sake of aesthetics but to translate complexity into confidence and calm.

The challenge

Mind Labs needed to step away from the stereotypical visual language of enterprise tech. No harsh blues. No heavy graphics. No intimidating layouts that overwhelm clients before they understand the value. The brand required a visual identity that communicates precision without pressure and intelligence without distance.

The solution

Marklinica designed a logo built on a precise grid that reflects how Mind Labs organizes complexity into structured clarity. The form feels technical yet approachable and acts as a visual anchor for the entire identity.

The visual system was developed around the principle that clarity builds trust. A neutral and balanced color palette, clean typography, and intentional spacing create a readable and calm rhythm across all brand touchpoints. Every element supports the message instead of competing with it.

Art direction

The art direction focuses on a quiet, architectural simplicity. Soft lighting, minimal compositions, and controlled hierarchy make the brand feel steady and dependable. Interfaces and mockups were built to guide the viewer, not to overwhelm them, creating an experience that mirrors the way Mind Labs works with its clients.

The result is a visual identity that gives Mind Labs a modern, composed, and trustworthy presence, allowing the brand to communicate expertise with confidence and clarity.