Teleporting Taste
Storyboarding: We started by shaping a concept around the idea of teleporting quality from Vietnam to Dubai — symbolized through the Dubai Frame. This iconic landmark became the bridge between two worlds, linking tradition and innovation. Each product — premium coffee, tea, and nuts — had its own moment to shine, introduced with smooth, dynamic transitions that reflect the brand’s refined identity. Our storyboard focused on visual flow, balance, and elegance to ensure the narrative unfolded naturally from start to finish.
Final Result. The final video became a stunning visual story — showing the products traveling from Vietnam through the Dubai Frame into the heart of the UAE. It blended cultural symbolism with elegant CGI, celebrating craftsmanship, unity, and premium quality.With seamless animation, high-end visual effects, and a clear storytelling flow, the project stood out as both a campaign piece and a cinematic experience.
Post-Production & Polishing: Once the 3D work was complete, we brought everything together in post-production. We fine-tuned lighting, color, and reflections to enhance the cinematic tone of each scene. Our sound design and color grading added warmth and atmosphere, giving the video a polished and emotionally engaging finish. The Dubai skyline and Dubai Frame were enhanced with realistic depth and lighting to create a vivid, larger-than-life visual experience. Every frame was crafted to celebrate the festive mood of Eid Al Etihad while preserving the sophistication of The Caphe Vietnam brand.
Description
How do you bring the authentic flavors of Vietnam to Dubai? By bending the rules of reality. Using CGI and VFX, the campaign transforms the Dubai Frame into a portal through which The Caphe Vietnam's products travel directly from their homeland to the UAE. Blending live-action footage with photorealistic digital storytelling, the film visualizes the journey of Vietnamese coffee, tea, and specialty products in an unexpected and memorable way, turning international trade into a spectacle of imagination.
This professional campaign titled 'Teleporting Taste' was published in Armenia, Multinational Worldwide, and United Arab Emirates in December, 2024. It was created for the brand: The Caphe Vietnam, . This Content, Experiential, and Integrated media campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 9 media assets. It was submitted 1 day ago by Video Production Company: Lumetri Production.
Credits
Production Company: Lumetri Production
Creative Director: Gurgen Papyan
Project Manager: Mariana Madoyan
Illustrator: Elina Sanamyan