United for Healthier Kids


Agency: Ogilvy


Download the free Tummyfish app:
Kids love sugary drinks, but think water is boring.
As a result, 1 in 4 kids suffer from health issues as they're often dehydrated. So in order to help kids live happier and healthier lives we created Tummyfish, a cute little friend that lives in children's tummies, which they need to care for by drinking plenty of water every day.
We produced a colourful storybook telling the tale of the first Tummyfish and how she fled scary seas, seeking refuge in a little boy's tummy after being accidentally drunk in a glass of water. The book supported an app which allowed parents to introduce kids to their very own Tummyfish with a simple camera trick.
Kids who improved their drinking habits were rewarded with unlockable toys and mini-games for their Tummyfish, while parents were able to encourage their kids' progress and monitor positive behaviour change with daily reminders and statistics.

This professional campaign titled 'Tummyfish' was published in United Arab Emirates in September, 2016. It was created for the brand: United for Healthier Kids, by ad agency: Ogilvy. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Directors: Ramzi Moutran, Will Rust
Creative Director: Logan Allanson
Associate Creative Director: Dylan Kidson
Creative Group Head: Gary Rolf
Art Directors: Maram Ashour, Naz Yunt
Copywriter: Waleed Bachnak
Regional Director: Nabil Moutran
Account Director: Fadia AlDandachi
Account Executive: Mike Nawfal
App developer: Mediamonks


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