Description
Travel is unpredictable. But your bag shouldn’t be.
TUMI.ZIP turns luggage into a system.
By using AI to scan and map everything inside a suitcase, it transforms packing from chaos into control — making every item searchable, trackable, and easy to find.
The campaign introduces TUMI not just as a product, but as a tool for control in an otherwise unpredictable travel experience.
Because when everything else feels uncertain,
your bag is the one thing you should be able to rely on.
This student campaign titled 'TUMI.ZIP' was published in United States in May, 2026. It was created for the brand: Tumi, by ad school: S.I. Newhouse School of Public Communication. This Digital and Print media campaign is related to the Fashion and Travel and Tourism industries and contains 4 media assets. It was submitted about 11 hours ago by Yanyue Hua.
Credits
Advertising School: Syracuse University, Newhouse School
Art Director: Yanyue Hua
Copywriter: Yanyue Hua
Creative Partner: Grace
