Description
CokeBomb turned everyday food photos into media.
By tapping into existing behaviors like food sharing and delivery app uploads, we made platforms pay for Coke placements without buying ad space.
From billboards to livestreams to user-generated content, CokeBomb transformed background presence into something people actively notice.
Every meal became a placement.
Every photo became an ad.
This professional campaign titled 'CokeBomb' was published in United States in May, 2026. It was created for the brand: Coca Cola Zero Sugar, by ad agency: S.I. Newhouse School of Public Communication. This Digital, Integrated, and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 4 media assets. It was submitted about 1 hour ago by Yanyue Hua.
Credits
Advertising School: Syracuse University, Newhouse School
Art Director: Yanyue Hua
Copywriter: Yanyue Hua
Creative Partner: Eli
