Time Bomb Single Board
Description
Insight: People get distracted on their phones when they're eating, also known as zombie eating
Big Idea: Coca Cola Zero Sugar is willing to take out it’s own product in order to save people from distracted dining
Execution: Create a limited edition of Coke Zero Sugar cans that releases a mentos if consumers don’t finish the drink in 15 minutes.
This student campaign titled 'Time Bomb ' was published in United States in March, 2026. It was created for the brand: Coca Cola Zero Sugar, by ad school: “S.I. Newhouse School of Public Communications. This Experiential and Integrated media campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 6 media assets. It was submitted about 11 hours ago.
Credits
Art Director: Nicolas Greiner-Guzman
Copywriter: Diamonte Giacovelli
Instructor: Mel White
Mentor: Rob Rooney
