Tu hogar es la Casa de la TRI

For its latest campaign, Supermaxi, Ecuador’s leading retail brand, in collaboration with Ogilvy Ecuador, presents “Tu hogar es casa de La Tri”, a powerful platform that transforms every home into a stadium where national pride comes alive. Developed around the insight that support doesn’t only happen in the stands, the campaign captures how Ecuadorians turn their everyday spaces into places of collective emotion every time the national team plays.
The idea goes beyond a promotional message. It builds on a cultural truth: when one Ecuadorian cheers, the whole country feels it. From living rooms to kitchens, from shared snacks to last-minute rituals, each moment becomes part of a bigger story of belonging. Supermaxi positions itself at the center of these rituals, not just as a place to shop, but as the enabler of those experiences—offering everything from official team merchandise to accessible prices that invite everyone to be part of the celebration.
The film brings this to life through a narrative that moves between intimate and collective moments. A family preparing for the match, friends gathering, a jersey placed with intention—each scene builds toward a shared climax where emotion, pride, and unity collide. The story doesn’t feel like a promotion; it feels like a reflection of what it means to be Ecuadorian during a match.
As the official sponsor of La Tri, Supermaxi leverages its role to connect with audiences in a deeper, more emotional way—turning commerce into connection, and transactions into tradition.
Tu hogar es casa de La Tri.