Description
Brand: Hatch.
Product: Sunrise alarm clock.
Insight: People do not want to be forced awake.
Big Idea: Hatch replaces jarring wake-ups with a gentle, gradual way to start the day.
Execution Idea: A copy-led print series and a Spotify activation that compares alarm clocks to high-stress, loud moments to position Hatch as a calming alternative.
This student campaign titled 'Calm Is the Better Alarm' was published in United States in May, 2026. It was created for the brand: Hatch, by ad school: S.I. Newhouse School of Public Communications. This Digital and Print media campaign is related to the Electronics, Technology and Health industries and contains 5 media assets. It was submitted about 17 hours ago.
Credits
School: Newhouse School of Public Communications, Syracuse, United States of America
Art Director: Aviva Bornstein
Copywriter: Aviva Bornstein
Instructor: Stephen Lundberg
