Description
Brand: Therabreath.
Product: Fresh breath oral rinse.
Insight: No one wants to be remembered for having bad breath.
Big Idea: The only thing that should linger is the kiss.
Execution Idea: An extreme close up of people kissing animals that are commonly considered food. The animal visually represents the lingering effect of bad breath after eating and how unpleasant bad breath can be in intimate settings.
This student campaign titled 'Let Nothing Linger' was published in United States in May, 2026. It was created for the brand: TheraBreath, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Health industry and contains 3 media assets. It was submitted about 17 hours ago.
Credits
School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Art Director: Aviva Bornstein
Copywriter: Aviva Bornstein
Instructor: Stephen Lundberg
