ADVERTISING

Reporters Without Borders

The Uncensored Library

Agency: DDB

Description

The Uncensored Library – The digital home of press freedom. Reporters Without Borders (RSF) opens “The Uncensored Library” – Within a computer game. In many countries, free information is hard to access. Blogs, newspapers and websites are censored but Minecraft is still accessible. RSF used this backdoor to build “The Uncensored Library". A library filled with books, containing articles that were censored in their country of origin. These articles are now available again for young people around the world – hidden from government surveillance technology inside a computer game. Visit the uncensored library: uncensoredlibrary.com

This professional campaign titled 'The Uncensored Library' was published in Germany in March, 2020. It was created for the brand: Reporters Without Borders, by ad agency: DDB. This Integrated medium campaign is related to the Gaming and Public Interest, NGO industries and contains 1 media asset. It was submitted over 2 years ago.

Credits

Advertising Agency: DDB, Berlin, Germany

ADVERTISING

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