Reporters Without Borders


Agency: BETC


Unhappy coincidence.
7th October 2021 will mark the 15th anniversary of the journalist Anna Politkovskaïa assassination and the 69th birthday of the Russian president Vladimir Putin’s.If it’s possible to ask oneself about the strange coincidence between these 2 dates, what is sure is that Anna’s fight still continue: the free press has never been so attacked in Russia that in the past few months since the end of the USSR.So this year, we ask the international community not to wish Mr Putin an happy birthday, but rather an #UnhappyBirthdayMrPutin.To commemorate Anna’s memory, to demand that all light is shed on her assassination as the prescription time s coming on the 7th October, that the commendatory are found and that pressure is put on the Russian president so that abuses and threats against journalists in Russia cease.
This 7th October, Reporters Without Borders (RSF) launch a great operation in the press and on social media. RSF will be launching an action in front of Russian embassies in Paris, London, Berlin and in front of Novaïa Gazeta in Moscow to release 1000 black balloons #UnhappyBirthdayMrPutin.

This professional campaign titled '#UnhappyBirthdayMrPutin' was published in France in October, 2021. It was created for the brand: Reporters Without Borders, by ad agency: BETC. This Integrated medium campaign is related to the Public Interest industry and contains 5 media assets. It was submitted almost 3 years ago.


Advertising Agency: BETC
Agency Managers: Guillaume Espinet, Catherine Emprin, Hugo Ghiglia, Ténée Diouf
Executive Creative Director: Stephane Xiberras
Copywriter: Dominique Marchand
Art Director: Marie-Aude Lecomte
Producer: Charlotte Daouiri
Brand Managers: Christophe Deloire, Isabelle Rahe, Robin Grassi, Chloe Legoff


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