During the pandemic Londoners rarely even set foot to the bookshops. Pharmacies took central stage. Citizens are covered by a wave of anxiety and depressions, not to mention other symptoms of COVID-19.
Sometimes pills are not the best medicine, especially when it comes to metal health. Lloyds pharmacy supports that vision. Hatchard's acts as a doctor and prescribes life-affirming books according to your symptoms.
This student campaign titled 'Book Prescription' was published in Russia in November, 2020. It was created for the brands: Hatchard's and Lloyd Pharmacy, by ad school: MADS. This OOH Outdoor medium campaign is related to the Education and Pharmaceutical industries and contains 1 media asset. It was submitted about 3 years ago by Creative Strategist: Nataliia Dotsenko of Algorithm .
Advertising School: MADS, Moscow, Russian Federation
Creative Strategist & Copywriter: Nataliia Dotsenko
Art Director: Mariia Borovskaya
Tutor: Anna Berezhnaya
Tutor: Arina Avdeeva