Description
Heinz is elevating the Christmas table to a new level of taste and heart with It’s Heinz Season, its first-ever regional campaign created by BBDO Bangkok and BBDO Guerrero, launching simultaneously in Thailand and the Philippines. This milestone collaboration unites two of Southeast Asia’s most creative markets under one story that celebrates the region’s deep passion for food and the emotional bond people share with Heinz.
In both Thailand and the Philippines, food is a point of national pride—every bite must earn that pride, and if something doesn’t taste right, people would rather not eat at all. During Christmas, when Western dishes often dominate the table, true food lovers simply refuse to begin their meal unless Heinz is present. It’s more than preference; it’s an “irrational love” for the thick, rich, unmistakably authentic taste of Heinz.
Built on this insight, the campaign centres on a simple truth: for devoted Heinz lovers, Christmas dinner doesn’t begin until Heinz arrives. The film unfolds in a warm, festive home on Christmas Eve. The table is filled with dishes that reflect Southeast Asia’s love of Western flavours—home-made sausages, hand-cut fries, crispy lumpia, grilled Filipino barbecue, fresh salad, and an imperfectly perfect homemade pizza. The family gathers for grace, the prayer ends, and yet no one moves. A quiet tension fills the room as they wait.
A slow pan reveals an empty chair. The doorbell rings. Faces brighten. The family rushes to greet the older son in what feels like a long-awaited reunion—until the mother reaches into his bag and pulls out a bottle of Heinz Ketchup. That’s the real homecoming.
Once Heinz hits the table, time seems to slow: thick, glossy ketchup spreads over fries, drips down barbecue sticks, coats pizza, and glistens on golden spring rolls. Joy returns instantly—laughter, clinking glasses, movement, and celebration.
For those who truly love food, Christmas doesn’t begin with the meal. It begins with Heinz.
This professional campaign titled 'TRUE LOVE WAITS' was published in Philippines and Thailand in November, 2025. It was created for the brand: Heinz, by ad agencies: BBDO Bangkok and BBDO Guerrero. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Client
Head of Global Heinz Brand Comms & Creativity: Megan Lang Associate Director of Global Heinz Brand Communications & Creativity: Lourenço Arriaga
Managing Director of SSEA & HK: Felipe Augusto Deslandes (Felipe)
Head of Marketing SSEA & HK: Kittinai Viputthikul (Kong)
Senior Brand Manager SSEA & HK: Sichol Wongsalangkul (Gift)
Group Product Manager SSEA & HK: Mark Quiambao
Marketing Operations Analyst SSEA & HK: Sawittree Pattanapanitchakul (Benz)
Graphic Design Manager SSEA & HK: Pichet Tuncharoen (Paint)
BBDO Bangkok
Chief Executive Officer: Somkiat Larptanunchaiwong
Managing Partner: Thipayachand Hasdin
Chief Creative Officer: Thasorn Boonyanate
Creative Director: Chanikarn Sittihiaree
Creative Group Head: Sasitorn Khamchoo
Senior Copywriter: Parung Chumponanomakun
Chief Strategy Officer: Prasit Kunanuphanchai
Strategic Planning Manager: Varisara Chaisutyakorn
Business Director: Aek Jittawait
Group Account Director: Kulanit Tungprasertpol
Senior Account Executive: Suthatta Maneejan
Producer: Paramee Soontornwuttinun
Project Manager: Kanokwan Kaewkern
Retoucher: Anucha Pintokaew
BBDO Guerrero
Chief Executive Officer: Francine Kahn-Gonzalez
Chairman & CCO: David Guerrero
Creative Directors: Dennis Nierra, Stephan Domingo
Assoc. Creative Director: Paul Ayson
Art Directors: Jessica Seneta, Karl Nylander
Copywriter: Jannah Jordan
Planning Director: Josef Montinola
Account Director: Michael Simpao
Senior Account Manager: Catherine Lao
Client Service Director: Kyle Cruz-Tan
Production House: Neon Films Co., Ltd.
Director: Kulapat Aimmanoj
Assistant Director: Nathakorn Larprattanaporn
Executive Producer: Salinda Wisutkanchanachai
Producer: Khwanhathai Chainontee
Production Manager: Supaporn Kongkapee
Post Producer: Tritong K.
Cinematographer: Songsit Kasiroek
Art Director: Jittakorn Usaneehemmakul
Casting Director: Noppakate Khumtavee
Assistant Casting Director: Dutsanee Sintudachrgul
Stylist: Arunee Sairod
Location Manager: Pannipa Kaewto
Editor: Rachanon Sungsuwan (Final Cut)
Telecine: Thawatchai Chuaitang
VTR: Thitipon Jaruboon
Sound Mix: Sound Space Studio Co., Ltd.
