True Love

Agency: Rethink


This story of a lonely potato meeting his true love may have you crying in your ketchup. Heinz Ketchup tells a love story 150 years in the making.
French fries and Heinz Ketchup go together like, well, french fries and Heinz Ketchup. But for their newest spot the brand has taken that connection a step further. “True Love” tells the story of a lonely potato on a journey from farm to french fry. It’s at that point that, of course, the fry meets its one true love, Heinz Ketchup. Backed by Heart’s 80’s hit “What About Love”, the spot brings a tongue in cheek charm to the classic food pairing.
The spot is the latest from Kraft Heinz Canada and celebrates Heinz’s Tomato Ketchup’s 150th anniversary. “Heinz has been doing common things uncommonly well for 150 years. It’s an iconic brand known for great taste and uncompromising quality, but our aim this year was to reinforce the deep emotional connection fans have with the brand through the timeless love story between food and Heinz Ketchup. A story that reflects the indescribable truth about Heinz, that our favourite foods just aren’t the same without it." said Nina Patel, Head of Brand Build Communications & Innovation at Kraft Heinz Canada.
The spot launches Heinz’s 150th year and will be accompanied by surrounding digital and social campaign elements throughout the summer of 2019.
Creative was handled by Rethink with media support from Starcom.

This professional campaign titled 'True Love' was published in Canada in April, 2019. It was created for the brand: Heinz, by ad agency: Rethink. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Rethink, Toronto, Canada
Creative Director: Mike Dubrick, Joel Holtby, Aaron Starkman, Christina Yu
Art Director: Joel Holtby, Hayley Hinkley
Copywriter: Mike Dubrick, Dhaval Bhatt, Jacquelyn Parent
Group Account Director: Amy Greenspoon
Account Director: Kai de Bruyn Kops
Account Manager: Sarah Shiff
Advertiser’s CMO: Dana Somerville
Advertiser’s Head of Brand Build Communications & Innovation: Nina Patel
Advertiser’s Brand Manager: Brian Neumann
Planner: Julian Morgan
Production Company: Radke
Line Producer: Gill Gardner
Director: Michael Clowater
Director of Photography: Andre Pienaar
Editing: Saints Editorial
Music: Vapor RMW
Sound Design: Vapor RMW
Post Production: Alter Ego


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