Avid photographer and seven-time world surfing champion Stephanie Gilmore stars in a new inspirational lifestyle campaign, aimed at getting both amateur and professional photographers and videographers out to capture their special moments with Nikon Australia.
Launched this week and developed by Wunderman Thompson, the lifestyle series is spearheaded by a two-minute film which explores Gilmore’s relationship with water, home and music – and her creative outlet, photography.
Other elements include 60 and 30-second executions, plus 4x15-second Instagram stories, all urging budding photographers and videographers to ‘Capture Tomorrow’ with Nikon. The films give an exclusive insight into the training, motivation and creativity behind Steph’s craft. Filmed exclusively on the Nikon Z 6 and NIKKOR Lenses the content showcases the mirrorless cameras superior capabilities and surprising scalability on land, above water, underwater and from an arial perspective.
This professional campaign titled 'Surf World Champ Captures Tomorrow' was published in Australia in June, 2019. It was created for the brand: Nikon, by ad agency: Wunderman. This Content medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: Wunderman Thompson, Sydney, Australia
National Chief Creative Officer: Simon Langley
Copywriter: Angus Loxton
Art Director: Kostia Liakhov
Head of Strategy: Carly Yanco
Group Account Director: Kyle Abshoff
Account Manager: Ellie Sutton
Producer: Nicole Bentley
Production Company: Goodoil
Director: Justin McMillan
Production Company Producer: Catherine Warner
Editor: Andrew Holmes
Post Production: Heckler
Sound Design & Music: Songzu