Agency: JWT


TROUSTORIES the 1rst animated GIF Campaign. "Stories about holes that go round the internet"… This could be the brief for the first purely animated GIF ad campaign. For its french come-back, Polo created 30 short stories starring the mint with the hole, all silly and without end. Written by JWT Paris and directed by the english David Packer, these troustories pay homage to the geek generation and herald the return of animated GIFs.
Director: David Packer /

This professional campaign titled 'Troustories' was published in France in May, 2011. It was created for the brand: Polo, by ad agency: JWT. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 12 years ago.


Advertising Agency: JWT, Paris, France
Executive Creative Director: Ghislain de Villoutreys
Creative Team: Les Gaulois
Music Production: Novaprod
Music: DJ Baku / Akbah Attack


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