Triaction Sports Bra

Agency: Herezie


Triumph, one of the world’s leading brands in women’s lingerie, recently launched a range of sports bras, the “Triaction Sports Bra”, so, to draw viewer’s attention to the new line, the brand turned to Parisian agency Herezie to create a compelling campaign with an artistic approach.

Every model in the range is perfectly designed to give optimum support and comfort, even for the most intense routines, so Herezie created 3 dynamic images that visually express the benefits, each as vibrant and eye-catching as the next.

In each, a woman is seen practicing a sport - karate, dance and rhythmic gymnastics, her movement forming the shape of a Triumph sports bra using chronophotography. The melody of colors, patterns and textures come together to show the support and mobility the sports bras provide, a visually innovative approach to depicting the brand’s line and what it offers.

This professional campaign titled 'Triaction Sports Bra' was published in France in October, 2023. It was created for the brand: Triumph, by ad agency: Herezie. This Integrated medium campaign is related to the Fashion industry and contains 4 media assets. It was submitted 7 months ago.


Agency : Herezie

CEO : Andrea Stillacci

Executive Creative Director : Etienne Renaux, Paul Marty

Art Director : Pauline Lesage

Client : Triumph

Global content manager : Nathalie Kineider

Global brand content manager : Zeljka Sifter Bojic


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