Description
The concept of the advertisement is built around the tagline: "She Knows Best."
Throughout the ad, we explore the relationship between a mother, her son, and the family, showcasing various situations where she consistently proves that she knows best. This is why she chooses Treva products for her recipes, highlighted through a song in the Saudi Najdi dialect.
This professional campaign titled 'She Knows Best' was published in Saudi Arabia and United Arab Emirates in November, 2024. It was created for the brand: Goody, by ad agency: LPS Brands. This Digital and Film media campaign is related to the Food and TV and Streaming Promos industries and contains 1 media asset. It was submitted 11 months ago.
Credits
Advertising Agency: LPS Brands, Dubai, UAE
Production Company: LPS Brands, Dubai, UAE
Director creative Director-songwriter: Youssef Gallab
Assistant creative: Servantofgod, yasminaa.talaat
Creative Producer: Mostafa Elsayaad
Agency head of production: Hamza Sheikh
Account manager: Menna Adel
Line producer : Mohamed Tawfeek
Music production, mix and mastering: Omar Qany
sound engineer : Walid Ellithy
Dop: Omar Salah
Art-director: Yarah Salama
Stylist: Rawan Elfarouk
Food stylist: Nahla Sharaf
1st assistant director: Mohamed ElShanawany
2nd Assistant director: Salm, Yasminaa Talaat
Post Producer: Mohammed Salah
Editor: Hazem Ahmed Gaber
Colorist: Ahmed Essam
Assistant Editor : Bavely Ezzat
Vfx: Tamer Youssef, Omar Mohamed.
Motion graphic: Abdelrahman Soliman
Production Manager: Mostafa Hesham
Location manager: Mostafa Ahmed Elsaghier
Production team :
Peter Samir
Zeyad Khaled
Yousef Ahmed
Mostafa hassan
Mohamed Tohamy
Mohamed Maher Helmy
Oupa Zaher
Ali Rabee
Art direction team
Ganna Ibrahim
Farah Khaled
Omar Abdelfattah
Sketch Designer : Farah Khaled
Prop Master : Ahmed shokry
Fouces puller : Eladl Hossam
Gaffer: Ahmed Gomaa
Grip: Tokhy, Nader Hanafy.
Casting director: Amr Ashour
Makeup artist: Makeup by Touta
Hair dresser: Mina
Photography: Sherif Ashraf
BTS : Zeyad Zuhair
