Description
In a world where a WhatsApp message might seem like an everyday gesture, Banco Guayaquil and agency BBA have turned it into a heartfelt tribute to grandparents—the true designers of digital love. Their recent commercial takes us to a whimsical "factory" where grandparents work with care and tenderness to craft those iconic good morning and blessing messages filled with flowers, sunsets, and teddy bears that brighten our mornings. The ad strikes a perfect balance between humor and emotion, reminding us that behind every seemingly simple image lies a genuine effort to express love. This Christmas, the message is clear: thank those who turn small gestures into something extraordinary.
Español: En un mundo donde un mensaje de WhatsApp puede parecer algo cotidiano, el Banco Guayaquil y la agencia BBA han transformado este gesto en un emotivo homenaje a los abuelos, los verdaderos diseñadores del amor digital. Su reciente comercial nos lleva a una mágica "fábrica" donde abuelos trabajan con dedicación y ternura para crear esos icónicos mensajes de buenos días y bendiciones que llenan nuestras mañanas de flores, atardeceres y osos de peluche. La pieza logra equilibrar el humor con la emoción, recordándonos que detrás de cada imagen aparentemente sencilla hay un esfuerzo sincero por expresar amor. Esta Navidad, el mensaje es claro: agradece a quienes hacen de los pequeños gestos algo inmenso.
This professional campaign titled 'The Christmas Message Factory ' was published in Ecuador in December, 2024. It was created for the brand: Banco Guayaquil, by ad agency: BBA Ecuador. This Digital and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted 6 months ago.
Credits
Executive Creative Director: Bryan Recalde
Account Director: Paola Frías
Creative Director: Daniela Enríquez
Head of Art: Edwin Simbaña
Design Team: Damián Palacios, Michelle Romero, Zaith Carrillo, Leonardo Tipantuña, Alejandro Chávez, Erick Vergara, Carlos Rivas, Dayra Palma
Post-production and Editing: Wilson Caguana
Director: Bryan Recalde
Director of Photography: Diego Molina
General Producer: Nathy Pérez
Production Assistant: Nicole Padilla
Makeup: Elizabeth Gualoto, Camila Vallejo
Gaffer: Charly Pozo
First Camera: Paola Gallegos
Art Direction: Erick Ferro
Costume Designer: Andy Paez
Actors: Pablo Balseca, Rafael Espinosa, Eduardo Almeida, Blas Zambrano, María Dolores Alarcón, Sandra Bassano, Mónica Torres, Laura Aguirre, Diana Páez, Xavier Muñoz, Valentina Biglieri.
