To introduce Alexa with Saudi dialect to people, we highlighted how culturally aware Alexa is by creating a film about people challenging Alexa to answer their cultural inquiries, about food, social occasions, and religious routines.
This professional campaign titled 'Alexa Gets you.' was published in Saudi Arabia in February, 2022. It was created for the brand: Alexa, by ad agency: The Fullstop. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 7 months ago by associate creative director: Mohammed Hamadah of Fullstop.
Advertising Agency: The Fullstop, Riyadh, Saudi Arabia
Associate Creative Director: Mohammed Hamadah
Copywriter: Muhannad Haikl
Account Manager: Mohammed Abuzaid
Account Executive: Ahmed Saeed
Planning Director: Khalid Abdulaziz