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Goody

A different sauce for every artist

Agencies: Leo Burnett Leap Studios Studio Perazzoli

https://www.youtube.com/watch?v=ixvm6YwKyYE

Description

Food today is more than just satisfying hunger; it's a form of expression. People use food to show their emotions and creativity. Food enthusiasts, especially, don't just cook pasta. They use it to create unique, artistic dishes that tell their own stories. For them, pasta is like a blank canvas. Goody will support these passionate cooks with a variety of pasta sauces, helping them add the finishing touch to their culinary masterpieces, each with its own story.

This professional campaign titled 'A different sauce for every artist' was published in Saudi Arabia in December, 2022. It was created for the brand: Goody, by ad agencies: Leap Studios, Leo Burnett, and Studio Perazzoli. This 360°, Design, and Digital media campaign is related to the Food industry and contains 5 media assets. It was submitted 6 months ago by Art Director: Salah Jandali of Leo Burnett.

Credits

Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia
Associate Creative Director: Michel Azar
Art Director: Salah Jandali
Art Director: Asser Taha
Senior Designer: Maya AlHomsi
Copywriter: Amina Mokhtar
Business Director: Mutaz Jad
Communication Manager: Imad Jurdi
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Film Production Company: Studio Perazzoli, Milano, Italy
Film Director: Luca Perazzoli
Stop Motion Director: Dario Imbrogno
Studio Manager: Deborah Mazzara
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Visuals Production Company: Leap Studios, Jeddah, Saudi Arabia
Head Of Production: Emad Hamdi
Assistant Producer: Bashair Najdiah
Photography Director: Badr Sfeeran
Food Stylist: Melody Gavino
Painter: Mohammed Hamid

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