Description
To mark this year's International Day of Education, we created a campaign to remind people that knowledge is wealth and that nothing is more valuable than education. We transformed educational items into precious metals and gemstones to illustrate the value of education and the need to seek it, promote it, and ensure everyone has access to it.
This professional campaign titled 'Treasure Box' was published in Zambia in January, 2025. It was created for the brand: X3m Ideas Zambia, by ad agency: X3M Ideas Zambia. This Digital medium campaign is related to the Agency Self-Promo and Education industries and contains 4 media assets. It was submitted 5 months ago by Art Director: Sheu Sodiq of X3m ideas.
Credits
Advertising Agency: X3M Ideas Zambia, Lusaka, Zambia
Managing Director: Adenike Odutola
Head of Creative: Sodiq Sheu
Art Director: Sodiq Sheu, Musamba Mwape
Copywriter: Joy Opene-Terry
