Gajak Na Milega Dobara!

Campaign Title: "Gajak Na Milega Dobara"
Brand: The Taste of Malwa
Industry: FMCG (Fast-Moving Consumer Goods)
Objective: Drive awareness and sales of a seasonal product through moment marketing and pop-culture integration.

Concept:
With winter nearing its end, "The Taste of Malwa" sought to create buzz around their limited-edition seasonal delicacy, "Gajak". To capture consumer attention and urgency, we drew inspiration from the iconic Bollywood movie "Zindagi Na Milegi Dobara".

Leveraging a viral trend from the film where characters are captivated by a book, we replaced the book with The Taste of Malwa’s Gajak. The title "Gajak Na Milega Dobara" cleverly played on the original movie name to emphasize the fleeting nature of the product and the importance of indulging before the season ends.

Creative Execution:
Video Concept: Reimagined the viral scene with a humorous product placement, capturing the same amazed reactions but featuring Gajak as the star.
Design & Typography: Replicated the cinematic title style and typography to maintain a strong pop-culture reference.
Campaign Messaging: Highlighted the exclusivity of Gajak, urging consumers to savor it before winter bids farewell.
Distribution: Released the reel across social media platforms, tapping into the ongoing trend for maximum visibility and engagement.

Results:
The campaign seamlessly merged nostalgia, humor, and urgency, creating a memorable conversation around a traditional product. By blending FMCG seasonal marketing with a viral pop-culture reference, "The Taste of Malwa" effectively positioned Gajak as a limited-time must-have treat.

Key Takeaway:
This campaign highlights the effectiveness of moment marketing, creative storytelling, and trend-based engagement in promoting FMCG seasonal products.