Agency: Sajo // McCann
Hair is one of the keys to the process of a Transgender person, but unfortunately people who work in beauty salons do not always know how to be helpful. Until now. Within the framework of the International Day of Transgender Visibility and thanks to the Transformation initiative, developed by Sajo//McCann and L'Oréal Professional Products, in Puerto Rico there is the first network of beauty salons specialized in assisting those who are part of this community.
This professional campaign titled 'Transformation' was published in Puerto Rico in April, 2022. It was created for the brand: L'Oreal, by ad agency: Sajo // McCann. This Integrated medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 1 year ago.