Office National Marocain du Tourisme

Morocco - Kingdom of Light

Agency: BETC


After winning the account following a global new business pitch, BETC unveils the "Kingdom of Light" campaign with the ambition to support tourism and reveal the infinite beauty of this land. The campaign is an opportunity to value and celebrate the richness of Morocco, especially after a long period marked by a health crisis that impacted the tourism industry in the country.
Famous for its uniqueness, the light in Morocco is an incredible source of inspiration for artists of yesterday and tomorrow, and also a source of movement and energy inspiring all of the senses.

This professional campaign titled 'Morocco - Kingdom of Light' was published in Morocco in April, 2022. It was created for the brand: Office National Marocain du Tourisme, by ad agency: BETC. This Film medium campaign is related to the Hospitality, Tourism and Recreation, Leisure industries and contains 1 media asset. It was submitted about 2 years ago.


Ad Agency: BETC
Agency Managers: Jean-Charles Caboche, Mathieu Laugier, Solene Lecomte, Hugo Chavanel, Camille Berthier, Leila Guerbaa
Creative Director: Guillaume Rebbot
Art Director: Damien Bellon
Art Director Assistants: Marie Caron, Julie Agahouni
Music Creative Director: Seril Farran
Strategy Planners: Adrien Fortabat, Timothee Belanger, Martin Lagache
Traffic Manager: Anne Guillaume
Art Buyers: Isabelle Mocq, Laura Ramalho
TV Producer: David Green
Production Company: Solab
Director: Georgia Hudson
Sound Company: Plouf


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