Agency: ZEE Agency
"Trailblazer" - a manifesto for the youth - is a genre-bending soundtrack created by Trung Bao, Chiwawa, Tuimi & Vietmax for adidas Originals NMD_V3. The music video is a collaboration between Antiantiart & Fustic. Studio, directed by Phương Vũ.
adidas worked with ZEE for the recent launch of adidas Originals NMD_V3 sneakers, signaled by the hyped “Trailblazer” music video.
“Trailblazer” was a music video of many firsts. Inspired by creative young people who are always on the move, symbolically called “modern city nomads”, adidas Vietnam, for the first time, released a promotional music video, and collaborated with Vietnamese street artists to honor creativity and showcase its unique colors as a leading player. This was also the first gathering of an explosive line-up, featuring Director/Photographer from Antiantiart Phuong Vu, Street Artist/Hip-hop Dancer Viet Max, King of Rap Runner-up Tuimi, Beatboxer Trung Bao and Chiwawa.
With a deep understanding of the market and audience, as well as close relationships with top artists and KOLs, ZEE was able to assemble a group of street artists that speak the same soul language as adidas. Therefore, MV garnered great attention from not only targeted audiences, but also mainstream music fans, fashionistas and artists, creating great buzz for the launch of adidas Originals NMD_V3 in Vietnam.
This professional campaign titled 'Trailblazer' was published in Vietnam in September, 2022. It was created for the brand: Adidas, by ad agency: ZEE Agency. This Audio, Film, and Integrated media campaign is related to the Fashion and Sportswear industries and contains 1 media asset. It was submitted 7 months ago.
Creative Agency: ZEE
Production House: Antiantiart