Ads That Save You

With insurance companies' purpose to "save you" financially from life's unexpected events, Roojai Online Insurance and BBDO Bangkok have taken things up a notch by creating a series of "Ads That Save You," - and, literally that's what they serve to do.

So far two online films have been launched, both directed by Thailand's top director "Un- Wuthisak Anarkaporn" from Factory 01, a production company that just won silver and bronze at Cannes Lions 2022.

The first ad “This Ad Saves Your Emotions”, was developed following research showing that green colours with wavelengths of 505 to 550 nanometres can actually relax the nervous system. As a result, the first ad had over 50 shades of green within a wavelength of 505-550 nanometres.

The second ad "This Ad Saves Your Ears," was created knowing that most commercials use loud music, sound effects, and voice-overs and that this constant exposure to loud sounds can damage our ears.

This campaign's first batch of online films is just the beginning of many more to come. Out-of-home ads, designed to save drivers on the road, like digital billboards with cute cats to save you stress on the road, mupi posters with shortcut signage to save you time navigating, and bus wraps featuring meme games to save you from boredom during traffic jams are coming soon. In the loop is also a night-time radio ad designed to save drivers from turning drowsy by keeping them awake.