A series of new immersive videos will transport viewers from around the world into the heart of some of Australia’s most breathtaking destinations and keep them dreaming of all of the experiences awaiting them when they are able to travel to Australia again.
Harnessing innovative 8D audio technology, the six videos take viewers on a sensory journey, immersing them in the unique sights, sounds and textures of iconic destinations such as Uluru, Sydney Opera House, Fraser Island and the Daintree.
The videos have each been themed by colour – blue, red, magenta, green, black and white – to evoke a range of feelings and emotions, and showcase the visual diversity and vibrancy found in Australia, and provide inspiration for future holiday plans.
This professional campaign titled '8D Escapes' was published in Australia in October, 2020. It was created for the brand: Tourism Australia, by ad agency: Connecting Plots. This Content medium campaign is related to the Hospitality, Tourism industry and contains 7 media assets. It was submitted about 3 years ago.
Advertising Agency: Connecting Plots, Australia
Managing Partner: Tom Phillips
Creative Partner: Dave Jansen
Planner: Tim Collier
Production Director: Melanie Reardon
Production: Infinity Squared
Director: Daniel Reisinger
Editor: Sejon Im
Design: Joe Davies Griffith
2D Animation: Alfredo Charris
Colourist: TBC - Marcus Timpson
Sound Design: Song Zu
Sound Engineer: Simon Kane