Tourism Australia

Ee-Moo Says

Agency: M&C Saatchi


America's Public Broadcaster incorrectly declared that Australia's national bird (the emu) should be pronounced 'Ee-moo'. So Tourism Australia responded with "EE-MOO SAYS", a digital emu that mispronounces everything Americans hold dear.

This professional campaign titled 'Ee-Moo Says' was published in Australia in August, 2020. It was created for the brand: Tourism Australia, by ad agency: M&C Saatchi. This Digital medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 3 years ago by Copywriter: Jason Leigh of M&C Saatchi Australia.


Advertising Agency: M&C Saatchi, Sydney, Australia
Chief Creative Officer: Cam Blackley
Executive Creative Director: Avish Gordhan
Executive Creative Director: Mandie Van Der Merwe
Copywriter: Jason Leigh
Creative Technologist: Simon Kent
Art Director: Melissa Hawkett


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