TOUGH DAY - Living room

Agency: Leo Burnett


Modern life is a mess. We strive to do our best but we often end up overwhelmed by work, house chores, commitments. So, when it’s time to eat, big deal: no time to cook. But we deserve a delicious feel good moment as well. No panic: our love brand McDonald’s save us through the McDelivery service.

This professional campaign titled 'TOUGH DAY - Living room' was published in Italy in April, 2022. It was created for the brand: McDonald's, by ad agency: Leo Burnett. This Print medium campaign is related to the Food and Retail Services industries and contains 1 media asset. It was submitted about 2 years ago.


Client: McDonald’s Italy
Chief Marketing Officer: Raffaele Daloiso
Marketing Manager: Renato Cossidente
Senior Product Manager: Francesca Pelizzola
Advertising Agency: Leo Burnett Co. Srl, Italy
Creative Director Milan&Rome: Luca Ghilino, Giuseppe Pavone
Creative Director: Nicoletta Zanterino, Caterina Calabrò
Co-creative Direction: Selmi Bali Barissever
Creative lead / Senior Copywriter: Maria Chiara Alegi
Senior Art Director: Filippo Formentini
Art Director: Ilaria Biani
Head of Client Services: Davide Mondo
Group Account Director: Marika Mazzoni
Account Director: Chiara Collura
Chief Strategy Officer: Ilaria Fruscio
Strategic Planning Director: Ornella Vittorioso
Cdp: Prodigious
Art Buyer: Giada Cioffi, Prodigious, Milan, Italy
Photographers & CGI artists: FM
Media Agency: OMD
Global Client & International Business Director: Michela Marni, OMD, Milan, Italy
Account Manager: Clizia Monguzzi, OMD, Milan, Italy
Account Supervisor: Marco Unditti, OMD, Milan, Italy
Account Supervisor: Michela Mariani, OMD, Milan, Italy


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