BNP Paribas

Top of the bill

Agency: Hungry and Foolish


Since several months, cinemas are closed once again in France as a consequence of the Covid crisis and can’t display any cinema poster. In order to offer them an unprecedented visibility, several theaters accepted to display more than 40 shopkeepers and craftspersons within their own neighborhoods.

This professional campaign titled 'Top of the bill' was published in France in April, 2021. It was created for the brand: BNP Paribas, by ad agency: Hungry and Foolish. This Ambient medium campaign is related to the Finance industry and contains 6 media assets. It was submitted over 2 years ago by CEO: Matthieu Reinartz of Hungry and Foolish.


Advertising Agency: Hungry and Foolish, Paris, France
Head Of Creation: Emmanuel François-Eugène
Art Director: Benoît Métivier
Copywriter: Loic Andria
Ceo: Matthieu Reinartz
Head Of Strategic Planning: Enguerran Barreau
Account Director: Alexandre Pecard
Project Manager: Caroline Guillier
Photographer: Marcel Hartmann
Poster Artist: Rysk
TV Producer: Patricia Chemoul


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