This fantastic technology is no longer reserved for the heroes of spy films like James Bond and is now accessible to everyone.
This is the core creative idea behind this campaign, developed by Publicis Conseil for BNP Paribas to launch the first biometric bank card in France.
Since the summer of 2021, BNP Paribas has been the first bank in France to offer this technological innovation to its clients, which allows cardholders to pay for all purchases even above 50€, in a contactless and secure way, with a single touch of a fingerprint.
The campaign, borrowing all the codes of spy movies, shows the hero walking with ease in a hyper-secure facility, before being transported into real life, where he finishes a contactless payment of more than 50€, in front of a surprised cashier.
This professional campaign titled 'A single touch' was published in France in October, 2021. It was created for the brand: BNP Paribas, by ad agency: Publicis. This Film medium campaign is related to the Finance industry and contains no media assets. It was submitted 12 months ago.
Advertising Agency: Publicis Conseil, Paris, France
President overseeing creativity: Marco Venturelli
Account Manager: Eric Forest, Julien Jaques, Cristina Rusen, Julie Nouailher
Creation Director: Nicolas Thiboutot
Artistic director: Lea De Angeli
Copywriter: Marine Cherel
Strategic planner: Théo Tiret
TV producer: Aurelie Fournet
Production: Big Productions
Director: Jean-Baptiste Saurel
Sound Production: Prodigious
Music: Syd Dale / Man Trap