In March 2020 the world went to sh*t, everything got out of control, the Haters invaded social media, including ours.
Inspired by their hatred, we decided to have them on our side and "Hack" our own networks to give them what they asked for. We created S4ND3R5 C0D3 a “Hacker Collective” that, in the best Anonymous style, would be the symbol of the fried chicken rebellion in search of justice.
The Mission: Tackle KFC Communications in Mass Media and digital to release banned promos and help those in need.
This professional campaign titled 'Sander's Code' was published in Colombia in May, 2020. It was created for the brand: KFC, by ad agency: Dentsu. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago by Martínez: Oscar of Isobar Dentsu.
Advertising Agency: Isobar Colombia, Bogotá / Medellín, Colombia