Description
On International Women's Day we support those who are suffering violence, empowering them to report their cases and stop hiding it behind makeup. For this, we created a filter on Instagram, which places a bruise on the face of someone who takes a selfie. When you post it, it will be accompanied by the message:
“Make-up is not to hide blows, it is to highlight your beauty. Someone close to you may be suffering violence, support them!"
This professional campaign titled 'Unfiltered Truth' was published in Ecuador in March, 2021. It was created for the brand: Euphoria Cosmetics, by ad agency: AWA. This Digital medium campaign is related to the Beauty and Public Interest industries and contains 2 media assets. It was submitted over 3 years ago by Creative Director: Carlos Mera of AWA.
Credits
Advertising Agency: AWA, QUITO, Ecuador
