Founded in Annecy, France in 1947, SALOMON has been defining the future of outdoor sports for 75 years. In the context of strong growth in this sector, SALOMON is undertaking a sweeping transformation, with the support of its agency DDB Paris, to reassert its position as a leader by inspiring new generations who are passionate about outdoor sports.
Its new brand platform introduces a fresh mission: “To unleash the best version of ourselves through fulfilling outside sports experiences,” and a new signature: “Tomorrow is Yours”
With the ambition to inspire an ever younger and more urban demographic, SALOMON has also decided to undertake a radical overhaul of its identity. A new logo has been produced, accompanied by a more modern, more intense and more premium visual territory. This new identity will be displayed from September on all Autumn-Winter 2022 products, and in the entire distribution and communications ecosystem.
This professional campaign titled 'Tomorrow is Yours' was published in France in September, 2022. It was created for the brand: Salomon, by ad agency: DDB Paris. This Film medium campaign is related to the Sports industry and contains 7 media assets. It was submitted 9 months ago.
Advertiser supervisors: Franco FOGLIATO, Benjamin AIDAN, Delphine DUHOT
Chief Creative Officer: Alexander KALCHEV
Art Director (Film): Nicolas MALCORPS
Art Director (Print): Romane NOUGARET-FISCHER, Nicolas MALCORPS
Copywriter: Lucille ORTEGA, Nicolas MALCORPS
TV Productor: Pierre BOUDIN, Chloé Travaillard
Strategic Planner: Claude-Henri GALBOIS
Agency supervisors: Xavier MENDIOLA, Olivier GUILLEROT, Romane PHILIPPE, Tom SALVAN
Directors: Gabriel DUGUÉ, Valentin PETIT
Productors: Germain ROBIN, Remi SOLOMON
Production manager: Ophélie STAVROPOULOS
Post-production supervisors: Laïla HAMDAOUI, Élisa JOHANNA KÄND
VFX supervisors: Mathieu JUSSREANDOT, Colin JOURNÉE, Mathieu LEGROS
Sound production: Émilien BERNAUX (aka MIM)
Sound design: Lafayette Street Studio