O₂ Telefónica Germany and Serviceplan Bubble have jointly developed a major integrated campaign. The new campaign is centred around the O₂ can do’ philosophy of the brand, and the ‘can do' tagline is featured in all elements of the integrated campaign, which can be seen online, on German TV, cinema, print, audio, (D)OOH, social media, and at POS.

Implementing good ideas against all odds and making dreams come true – that's what the O₂ brand stands for with its 'can do' attitude. This 'can do' mantra clearly places the core brand of the telecommunications company Telefónica Germany at the centre of its new positioning, which can be seen in the new O₂ brand campaign conceived by Serviceplan Bubble.

"At the heart of the new campaign is the 'can do' mindset of O₂. Our claim 'O₂ can do' has been there from the beginning, is firmly anchored in people's minds and is now more socially relevant than ever," says Michael Falkensteiner, Director Brand & Marketing Communications O₂ Telefónica. "With the new campaign, we are carrying this 'can do' spirit - which is an integral part of our culture - even more strongly to the outside world, while also demonstrating the importance of digital networking."

This professional campaign titled 'Can Do' was published in Germany in September, 2022. It was created for the brands: O2 and Telefónica Germany, by ad agency: Serviceplan Bubble. This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Telefónica Germany

Agency: Serviceplan Bubble
Alexander Schill: Global Chief Creative Officer
Leif Johannsen, Patrick Matthiensen: Managing Creative Partner
Lars Holling: Managing Partner
Pavel Bondarenko, Melanie Raphael, Isabella Frank: Creative Director Art
Jonas Rupert Bolzenius, Felix Ebell: Senior Art Director
Mareike Dubbels, Theresa Fechler, Victoria Salein, Christophe Lefévre-Henzel, Niklas Gerull: Art Director
Tudor Cucu: Head of Design
Daniel Steller, Max Seidler: Creative Director Text
Alexandra Beck, Nicolas Berg, Philipp-Morten Gohla: Senior Copywriter
Philip Ziegler, Steven Hartmann, Bjoern Rehfeldt: Copy Writer
Franziska Sophia Harrer: Intern Copy
Saskia Kroschewski: Client Service Director
Denise Ackermann: Account Director
Georg Doyle, Lea Soika: Senior Account Manager
Julian Dietrich, Jennifer Gruensfelder, Nico Lohmann, Ann-Kathrin Reiher: Account Manager
Lucas Conte: Executive Strategic Consultant
Sarah Nemec: Customer Experience Strategist
Mona Pietsch: Strategy Director Social Media
Benjamin Mark: Senior Social Media Manager
Guelsah Borchardt, Guelcin Ahmed: Social Media Manager
Marcel Heizler, Oguzhan Inam: Junior Social Media Mana
Seite 4 von 4
Sebastian Tomaszewski: Senior Concepter
Frederik Blaeser: Concepter
Oleg Friesen: Senior Motion Designer
Robert Faesser: Junior Motion Designer
Nils-Christian Sperling: Lithography & Final Art Specialist
Birgit Friedrich: Final Artwork
Lukas Bauernberger: Director Partnerships
Marcel Dross, Niat Asfaw Graça, Christian Necker: General Manager

Inhouse Production: Neverest
Christoph Koehler: General Manager

Digital Agency: Plan.Net Berlin
Birgit Baier: General Manager
Christopher Schmidt: Management Supervisor

Film Production & Editing: Markenfilm Hamburg

Post Production & Grading: Infected

Music & Sound: MassiveMusic Berlin

Speakers: MassiveVoices Berlin

Event Agency: Avantgarde

Influencer Agency: Intermate

Media: Havas Media


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.