It's time for social media users to take back control of their algorithms.
We were tasked with solving a problem using technology from the past three years. A huge problem we found was that 25% of occasional dieters develop eating disorders. Through our research, we discovered that dieters are often triggered by the overwhelming presence of diet culture on social media. So, we decided to create a feature on Apple's next IOS software update to help users take back control of their algorithms.
This student campaign titled 'Trigger Blocker' was published in United States in December, 2021. It was created for the brand: Apple, by ad school: The Newhouse School. This Film medium campaign is related to the Electronics, Technology and Health industries and contains 1 media asset. It was submitted 9 months ago.
Advertising School: Syracuse University, The Newhouse School, Syracuse, NY, United States of America
Copywriter: Ryan Peiffer
Art Director: Talia Adler