Description
Slovaks are proud of almost everything Slovak—except Slovak beer. So Zlatý Bažant, the country’s biggest beer brand, set out to reconnect beer with national pride.
Instead of cliché national symbols, the campaign celebrated the small, quirky details of everyday Slovak life: embroidered tablecloths on new TVs, cabinets full of untouched glassware, and grandmas who won’t take “no more schnitzel” for an answer.
Things that everyone knows but no one has celebrated before - everything that is so ours.
This professional campaign titled 'To Everything That Is So Ours' was published in Slovakia in May, 2026. It was created for the brand: Zlaty Bazant, by ad agency: THIS IS LOCCO. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 3 hours ago by THIS IS LOCCO.
Credits
Advertising Agency: THIS IS LOCCO, Bratislava, Slovakia
Production Company: Hitchhiker Films, Bratislava, Slovakia
Director: Juraj Janiš
Art Directors: Martin Jaňák, Marek Sivý
Copywriters: Michal Roháček, Lucia Kekeňák, Juraj Kováč
Director of Photography: Marián Ontko
Creative Director: Juraj Kováč
Strategy Director: Juraj Kováč
Strategist: Juraj Kováč
Account Manager: Petra Kalmárová
