ADVERTISING

Zlaty Bazant

Pride, Progress, Rome

Agency: Leo Burnett

Description

Beer from year 1973 got campaign like from the 70s. For a serie of 3 TV films we invited a legendary DOP Dodo Simoncic who shot the most acclaimed movies in the 70’s. 3 legendary graphic designers who were at their professional peak in the 70’s created posters for the new beer under one condition – they were only able to use graphic techniques that were used 40 years ago (maximum handwork and minimum of computer assistence).

This professional campaign titled 'Pride, Progress, Rome' was published in Slovakia in May, 2016. It was created for the brand: Zlaty Bazant, by ad agency: Leo Burnett. This Film medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted over 5 years ago.

Credits

Advertising Agency: Wiktor Leo Burnett, Bratislava, Slovakia
Executive Creative Director: Peter Kacenka
Creative Director / Art Director: Stefan Andrejco
Copywriter: Martin Keder
Strategic Planner / Strategist: Vladimir Lefik
Director: Jonas Karasek
Director of Photography: Dodo Simoncic
Production Company: Leopard Production

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