Description
Zlatý Bažant Radler has been connected with cycling for years, supporting the sport and becoming a natural refreshment for cyclists.
For our latest print campaign, we looked at one of the most familiar sights in every cyclist’s life: the activity graph.
By combining the iconic Zlatý Bažant Radler glass with the unmistakable visual language of Strava, we discovered that even a break in training can take the shape of our beer glass.
Because sometimes, the best part of the ride is stopping for a Radler.
The campaign appeared in cycling magazines, across social media and as posters at cycling events.
This professional campaign titled 'Cyclists’ Favourite Break' was published in Slovakia in July, 2026. It was created for the brand: Zlaty Bazant, by ad agency: THIS IS LOCCO. This Print medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted about 2 hours ago by THIS IS LOCCO.
Credits
Advertising Agency: THIS IS LOCCO, Bratislava, Slovakia
Creative director: Juraj Kováč
Strategy director: Juraj Kováč
Copywriter: Erik Oravec, Michal Roháček
Art direction: Martin Jaňák
Account manager: Petra Kalmárová, Alžbeta Kanderová
