This new campaign shows the FB timeline of Adam Barak. His timeline shows one column of adam under the influence of drugs, and the other column - without. The new timeline feature on facebook demonstrate clearly the diffrence between life on drugs and living sober.
This professional campaign titled 'Timeline' was published in Israel in January, 2012. It was created for the brand: IADA, by ad agency: McCann. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.
URL: https://www.facebook.com/Antidrugstimeline (Facebook removed it)
Check out the video: http://www.youtube.com/watch?v=yL2LzEWedJg
Advertising Agency: Mccann Erickson, Israel
Creatives: Nir Refuah, Daniel Barak, Nir Hersztadt, Ami Alush
Production: Inbal Fanan
Photographer: Gooli Cohen