Pack your time off | Clockify is a part of CAKE.com
Description
The Idea
Managing time off shouldn't feel like hauling heavy luggage. We set this campaign at an airport X-ray scanner to visualize the "baggage" of manual HR: messy spreadsheets, lost emails, and the stress of unplanned absences.
The Message
The ad contrasts the physical weight of manual tracking with the "weightless" efficiency of Clockify. While most teams are busy unpacking spreadsheets and last-minute surprises, Clockify users have their vacations packed, tracked, and approved in one place.
The Goal
To show that with the CAKE.com suite, PTO is finally organized. Employees request in seconds, managers get instant visibility, and the whole process is cleared for takeoff before the suitcase is even closed.
Because time off should be planned, not carried around.
This professional campaign titled 'Time off management - luggage ' was published in United States in December, 2025. It was created for the brands: CAKE.com and Clockify, by ad agency: CAKE.com Creative HUB. This Digital medium campaign is related to the Office Equipment and Professional Services industries and contains 1 media asset. It was submitted 5 days ago by CAKE.com Creative HUB.
Credits
Director: Aljosa Nikolic
Copywriter: Kristina Belomarkovic
DoP: Branko Sujic
Editor: Bojan Perkucin Djakov
Producer: Jelena Radojevic
Designer: Ognjen Milenkovic
