Time for a classic

Agency: Cossette


Facing a decline in lunchtime visits, McDonald’s used digital boards to target people during their morning commute. The boards updated daily to block off lunch on the exact date they were seen—reminding people to make time for a McDonald’s Classic.

This professional campaign titled 'Time for a classic' was published in Canada in February, 2017. It was created for the brand: McDonald's, by ad agency: Cossette. This OOH Outdoor medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Cossette, Vancouver, Canada
Executive Creative Director: Michael Milardo
Associate Creative Director: Scott Schneider, Pierre Chan
Art Director: Scott Schneider
Copywriter: Pierre Chan
Producer: Emily Miller, Aishaa Abdulla
Studio Artist: Connie Fu
Group Account Director: Scott Barr
Head of Strategy: Adam Collins
Strategy Analyst: Jared Gill
Account Director: Matt Muir
Account Executive: Rheanne Sleiman


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.